The Affluent Survey is a syndicated audience survey, which is constantly evolving. It measures digital, TV and print media across 36 countries in Europe, Middle East,Africa and Latin Amercia. I act as the marketing consultant and media agency account handler. I have been working with them since I first set up BSBMedia.
The World Media Group is a strategic alliance of the world’s leading media brands, who are committed to promoting award winning journalism and the role of international media. I act as director of the group – which hosts high level training/development events.
The World Media Awards were established in 2016. The first awards designed to celebrate the effectiveness of cross platform, cross border, content-driven advertising.
The Audience Analytics & Insight Forum is a highly targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications – those responsible for making critical business decisions on their understanding of brand audiences. The first Forum will be hosted on October 5th 2017 in London.
I was recently appointed the Chair of the inTV Group. The groups primary focus is to develop information based tools and unique research for the benefit of the industry.
International Media Image Survey (I-MIS)
I co-created this project in 2013 with The Vision Network. The survey evaluates the reputations of the industries major players. The survey is supported by Warc, The IAA, M&M Global, Audience Science, InSites Consulting and LoudmouthPR. In 2014 the survey was purchased by CSquared, but I will continue to form part of steering group.